Responsibilities and Duties
Outline the core responsibilities of the position. Make sure your list of responsibilities is detailed but concise. Also emphasise the duties that may be unique to your organisation. For example, if you are hiring for an “Event Management” role and the position requires social media expertise to promote events, include this detail to ensure candidates understand the requirements and can determine if they’re qualified.
Highlight the day-to-day activities of the position. This will help candidates understand the work environment and the activities they will be exposed to on a daily basis. This level of detail will help the candidate determine if the role and company suit their profile, helping you attract the best candidates for your position.
Specify how the position fits into the organisation. Indicate who the person reports to and how they will function within your organisation, helping candidates see the bigger picture and understand how the role impacts the business.
Qualifications and Skills
Include a list of hard and soft skills. Of course, the job description should specify education, previous job experience, certifications and technical skills required for the role. You may also include soft skills, like communication and problem solving, as well as personality traits that you envision for a successful employee.
Keep your list concise. While you may be tempted to list every requirement you envision for your ideal employee, including too many qualifications and skills could dissuade potential candidates.
Salary and Benefits
Include a salary range. Quality candidates look for opportunities that meet their salary needs. In fact, 92% of job seekers in the UK rated salary as important in a job description.* Stand out from other employers by adding the salary band to your job description to help attract best-fit candidates.
List out your top perks and benefits. What’s in it for the candidate? 82% of job seekers in the UK rated employee benefits as key information in a job description.* Encourage more people to apply by sharing the attractive rewards and benefits you offer your employees, such as: